Teen Marketing, Apple's the Master.

http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm

This article zones in about how Apple is the greatest teen marketing electronics company yet, and how they went through that process.
This news article goes on to show how they go about doing these things. They state that apple knows how to meet a customer's need, how designing matters, how they let their fans and the media do their marketing, and how they do not need to be a teen to reach a teen.

I find it interesting how Apple are able to reach out to every single one of us, by making their products the top sold product in their function ranges. Normally, adult designers are not able to reach teens with their designs, but this a totally different issue with Apple. Their products are both imaginative, and productive at the same time. Most companies are not able to accomplish this feat.

Criteria lIst

1. Interesting
2. Attracts the eye
3. Creative
4. Funny
5. Clear
6. Big Fonts
7. Slogan
8. Good song choice
9. Suspense
10. Age appropriate

Purpose: I chose these ads because, they are still funny, and still show the pro.duct

Pepsi Commercial